I spearheaded an in-depth user research initiative, conducting online interviews and constructing empathy maps to gain profound insights into user needs, frustrations, and emotions. Through this process, I identified a core user group, primarily consisting of tech-savvy young individuals, craving up-to-date menus and demanding a swift, responsive order tracking system.

My interview methodology involved asking individuals about their experiences with order tracking sites, delving into their specific challenges, seeking their perspectives on desired improvements, and gauging their emotional responses. While I initially hypothesized that unresponsiveness might be a major pain point, my research unveiled a more nuanced reality. Users indeed confirmed unresponsiveness as an issue, but I also unearthed additional complexities, including challenges stemming from personal preferences and interests that sometimes hindered their ability to place accurate orders.